BMW BMW BMW i sub-brand new forces into the U.S. market will be very
Author: admin
February 22, 2011
2011 年 2 21, BMW launched the BMW i in the Muni Wu publishing sub-brand (subbrand). The sub-brand from the beginning that by default the idea of ??luxury cars hit the electric system, there are currently two models: BMW i3 with the BMW i8. For quite into the world most powerful country market, BMW will be the world most powerful country in the sub-brand repair broken joint investment company.
before the company is to start in the world most powerful country in New York City, repair broken bmwiventures joint investment company, estimated the total investment will reach $ 100 million. New York mycityway connected companies will become models for the BMW i boil the first user, and BMW is currently not signed a strategic cooperation agreement.
BMW marketing department board members ianrobertson drip dew, luxury cars BMW i represents the trend of new hair shop, from techniques to the service are made to show the continuity of the company inspired Shop (sustainable) luxury models of thinking. 2007 BMW Kai side project development work to start projecti interest, focused on the company wisdom and techniques.
i3 formerly megacityvehicle BMW models, BMW boil down payment which is the pure quality of the power to spur the production model. BMW i8 techniques based on the company visionefficientdynamics takes inspired thinking. The car will be in Leipzig, Germany (leipzig) factory produced. Total investment in new plant about 400 million euros in 2013 to supply about 800 jobs.
inspired by BMW board member klausdraeger with the Department of Marketing at BMW board member ianrobertson i conference.
Tags: subbrand
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